1. Purpose and structure of this book -- 2. The basic concept of internal marketing -- 3. Internal marketing and R …&D -- 4. Empirical investigation on integration of marketing and R&D -- 5. Internal marketing and sales -- 6. Internal … marketing and human resource management -- 7. Internal marketing of services -- 8. Major issues and practical proposals -- 9 …

Introduction -- Purpose and structure of this book -- Basic concept of internal marketing -- Internal marketing and R …&D -- Empirical investigation on integration of marketing and R&D -- Internal marketing and sales -- Internal marketing and human … resource management -- Internal marketing of services -- Major issues and practical proposals -- Summary and topics for future …