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The quest for consumers' atten...
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Advertising
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Ford, John B.
126
Campbell, Colin
104
Campbell, Colin L.
53
Sands, Sean
26
Ford, John
21
Merchant, Altaf
21
Pitt, Leyland F.
20
Ferraro, Carla
14
Plangger, Kirk
13
LaTour, Michael S.
12
West, Douglas C.
12
Berthon, Pierre
11
Campbell, Colin M.
11
Sargeant, Adrian
11
Parent, Michael
10
Pitt, Leyland
9
Honeycutt Jr, Earl D.
8
Berthon, Pierre R.
7
Honeycutt, Earl D.
6
Ibrahim, Essam
6
Mavrommatis, Alexis
6
Mottner, Sandra
6
Piercy, Niall
6
West, Douglas
5
Berthon, Jean-Paul
4
Demsar, Vlad
4
Heinrich, Daniel
4
Hunt, Shelby D.
4
Jain, Varsha
4
Kirchner, Theresa A.
4
Papania, Lisa
4
Rosengren, Sara
4
Sacchetti, Silvia
4
Thelen, Shawn
4
Tsao, Hsiu-Yuan
4
Carare, Octavian
3
Clarke III, Irvine
3
Farrell, Justine Rapp
3
Karande, Kiran W.
3
Kietzmann, Jan
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Springer International Publishing
1
World Marketing Congress <15., 2011, Reims>
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Journal of advertising research
46
International marketing review
17
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
Business horizons
9
Journal of advertising : official publication of the American Academy of Advertising
9
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7
Canadian tax journal
6
International journal of nonprofit and voluntary sector marketing
6
AMS review : official publication of the Academy of Marketing Science
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
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4
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4
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American business review
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Arts marketing : an international journal ; AM
2
Australasian marketing journal
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Economics Letters
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Economics letters
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
Journal of Service Management
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Journal of financial services marketing : JFSM
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Journal of international marketing
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Journal of marketing education : JME
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Marketing intelligence & planning
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Operations research, Management science : OR MS ; the international literature digest
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Organizations and markets in emerging economies
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Project on Economic Planning, Victoria University of Wellington, Internal paper
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ECONIS (ZBW)
192
OLC EcoSci
90
RePEc
21
USB Cologne (EcoSocSci)
9
Other ZBW resources
4
BASE
2
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1
What do we know about neuromarketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 257-258
Persistent link: https://www.econbiz.de/10012118858
Saved in:
2
What do we know about segmentation and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
3
Cost vs credibility : the student sample trap in business research
Ford, John B.
- In:
European business review : EBR ; the official journal …
28
(
2016
)
6
,
pp. 652-656
Persistent link: https://www.econbiz.de/10011588613
Saved in:
4
What do we know about social-media marketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 383-384
Persistent link: https://www.econbiz.de/10012159847
Saved in:
5
What do we know about TV in the digital age?
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012007124
Saved in:
6
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
7
What do we know about mobile media and marketing?
Ford, John B.
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
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8
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
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9
What do we know about corporate social responsibility messaging?
Ford, John B.
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 355-356
Persistent link: https://www.econbiz.de/10011884905
Saved in:
10
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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