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The quest for consumers' atten...
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Advertising
43
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Ford, John B.
141
Campbell, Colin
109
Campbell, Colin L.
53
Sands, Sean
27
Ford, John
25
Merchant, Altaf
21
Pitt, Leyland F.
20
Ferraro, Carla
15
LaTour, Michael S.
15
Berthon, Pierre
13
Plangger, Kirk
13
Pitt, Leyland
12
West, Douglas C.
12
Campbell, Colin M.
11
Sargeant, Adrian
11
Parent, Michael
10
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Berthon, Pierre R.
7
Piercy, Niall
7
Ibrahim, Essam
6
Mavrommatis, Alexis
6
Mottner, Sandra
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Papania, Lisa
5
West, Douglas
5
Berthon, Jean-Paul
4
Demsar, Vlad
4
Heinrich, Daniel
4
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4
Jain, Varsha
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
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Sacchetti, Silvia
4
Thelen, Shawn
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Journal of advertising research
46
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14
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12
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9
Journal of advertising : official publication of the American Academy of Advertising
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7
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6
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ECONIS (ZBW)
192
OLC EcoSci
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Other ZBW resources
28
RePEc
21
USB Cologne (EcoSocSci)
9
BASE
2
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41
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
42
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
43
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
44
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
45
Sales management : a global perspective
Honeycutt, Earl D.
;
Ford, John B.
;
Simintiras, Antonis C.
-
2003
Persistent link: https://www.econbiz.de/10001724919
Saved in:
46
The role of economic freedom in explaining penetration of consumer durables
Ford, John B.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10001242787
Saved in:
47
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
48
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
49
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
50
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
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