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Internationales Projektmanagement : Zeit-Mentalität - wenn Kulturen sich begegnen
Messner, Wolfgang - In: Aspekte einer effizienten Bankorganisation, (pp. 61-72). 2014
Persistent link: https://www.econbiz.de/10010394974
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Customer Care als Unternehmensstrategie
Messner, Wolfgang - In: Handbuch Electronic Customer Care : der Weg zur …, (pp. 23-36). 2004
Persistent link: https://www.econbiz.de/10002166967
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CRM bei Banken : ein Vorgehensmodell zur Erarbeitung einer Strategie, Prozess- und Systemarchitektur ; mit 41 Tabellen
Messner, Wolfgang - 2005
Persistent link: https://www.econbiz.de/10002604595
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Advancing our understanding of cultural heterogeneity with unsupervised machine learning
Messner, Wolfgang - In: Journal of international management 28 (2022) 2, pp. 1-30
Persistent link: https://www.econbiz.de/10013270193
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Geometrical measurement of cultural differences
Messner, Wolfgang - In: Journal of international marketing 29 (2021) 3, pp. 43-62
Persistent link: https://www.econbiz.de/10012608048
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Empirically assessing noisy necessary conditions with activation functions
Messner, Wolfgang - In: Computational management science 18 (2021) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012487042
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Cultural biases in word-of-mouth recommendation : a twelve country study in the airline services industry
Messner, Wolfgang - In: Journal of customer behaviour 17 (2018) 4, pp. 279-305
Persistent link: https://www.econbiz.de/10012050901
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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The impact of language proficiency on airline service satisfaction
Messner, Wolfgang - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10012289314
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Value or quality? : differences in airlines' customer satisfaction strategies across national markets
Messner, Wolfgang - In: Services marketing quarterly 41 (2020) 3, pp. 205-235
Persistent link: https://www.econbiz.de/10012256939