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New ways to make people save : a social marketing approach
Lusardi, Annamaria; Keller, Punam Anand; Keller, Adam M. - In: Overcoming the saving slump : how to increase the …, (pp. 209-236). 2008
Persistent link: https://www.econbiz.de/10003853887
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Do boys and girls go out to play? : women's football and social marketing at Euro 2005
Bell, Barbara; Blakey, Paul - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 156-172
Persistent link: https://www.econbiz.de/10003972890
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Attitudinal, normative and demographic influences on female students' alcohol consumption
O'Hara, Rebecca; Harker, Debra; Raciti, Maria; Harker, … - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003700753
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
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Efficacy of an HIV testing campaign's messages for African American women
Uhrig, Jennifer D.; Davis, Kevin C.; Fraze, Jami; … - In: Health marketing quarterly 29 (2012) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10009572293
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Gender identity salience and perceived vulnerability to breast cancer
Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 413-424
Persistent link: https://www.econbiz.de/10009161375
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Female students' drinking seen through collages and diaries
Siemieniako, Dariusz; Kubacki, Krzysztof - In: Qualitative market research : an international journal 16 (2013) 3, pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
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Women entrepreneurs in sub-Saharan Africa : an institutional theory analysis from a social marketing point of view
Amine, Lyn S.; Staub, Karin M. - In: Entrepreneurship and regional development : an … 21 (2009) 2, pp. 183-211
Persistent link: https://www.econbiz.de/10003844277