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The role of social marketing t...
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21
New ways to make people save : a social marketing approach
Lusardi, Annamaria
;
Keller, Punam Anand
;
Keller, Adam M.
- In:
Overcoming the saving slump : how to increase the …
,
(pp. 209-236)
.
2008
Persistent link: https://www.econbiz.de/10003853887
Saved in:
22
Do boys and girls go out to play? :
women
's football and social marketing at Euro 2005
Bell, Barbara
;
Blakey, Paul
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 156-172
Persistent link: https://www.econbiz.de/10003972890
Saved in:
23
Attitudinal, normative and demographic influences on female students' alcohol consumption
O'Hara, Rebecca
;
Harker, Debra
;
Raciti, Maria
;
Harker, …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003700753
Saved in:
24
A social marketing approach to value creation in a well-
women
's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
25
Efficacy of an HIV testing campaign's messages for African American
women
Uhrig, Jennifer D.
;
Davis, Kevin C.
;
Fraze, Jami
; …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009572293
Saved in:
26
Gender identity salience and perceived vulnerability to breast cancer
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 413-424
Persistent link: https://www.econbiz.de/10009161375
Saved in:
27
Female students' drinking seen through collages and diaries
Siemieniako, Dariusz
;
Kubacki, Krzysztof
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
Saved in:
28
Psychological ownership : a social marketing advertising message appeal? : not for
women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Saved in:
29
Women
’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
Saved in:
30
Women
entrepreneurs in sub-Saharan Africa : an institutional theory analysis from a social marketing point of view
Amine, Lyn S.
;
Staub, Karin M.
- In:
Entrepreneurship and regional development : an …
21
(
2009
)
2
,
pp. 183-211
Persistent link: https://www.econbiz.de/10003844277
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