Part I: Introduction -- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali -- Part II: Competitive strategies in the wine tourism sector -- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany....

"With the asymmetric impact of the coronavirus on international trade and the methods of entry into foreign markets, together with the future prospects of global trade in an era of globalization, this book addresses topics on the field of International business and internationalization."