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Does sports make people happier, or do happy people more sports?

Frey, Bruno S.; Gullo, Anthony - In: Journal of sports economics 22 (2021) 4, pp. 432-458

Persistent link: https://www.econbiz.de/10012492182

Scholarly sports : Influence of social science academe on sports rules and policy

Lenten, Liam J. A.; Kendall, Graham - In: Journal of the Operational Research Society 73 (2022) 12, pp. 2591-2601

Persistent link: https://www.econbiz.de/10013533293

Can sports sponsorship affect consumers' motivation for sports consumption?

Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922

Persistent link: https://www.econbiz.de/10013357208

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Persistent link: https://www.econbiz.de/10011515949

Can sports promote exports? : the role of soccer matches in international trade

Hatzigeorgiou, Andreas - In: Global economy journal : GEJ 16 (2016) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10011542171

A societal perspective of sport : scale development in two settings

Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116

Persistent link: https://www.econbiz.de/10010405829

The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity

Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213

Persistent link: https://www.econbiz.de/10012796085

Spectator demand for the sport of kings

Buraimo, Babatunde; Coster, Neil; Forrest, David - In: Applied economics 53 (2021) 51, pp. 5883-5897

Persistent link: https://www.econbiz.de/10012627105

Development of local sport : case study

Mamcarczyk, Mariola; Popławski, Łukasz - In: International journal of trade and global markets 15 (2022) 2, pp. 186-200

Persistent link: https://www.econbiz.de/10013258361

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892