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"Pulling back the curtain" : company tours as a customer education tool and effects on pro-brand behaviors
Sun, Xiaochi; Foscht, Thomas; Kerschbaumer, René Hubert; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1307-1317
Persistent link: https://www.econbiz.de/10013461115
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Why so toxic? : a framework for exploring customer toxicity
Duffek, Barbara; Eisingerich, Andreas B; Merlo, Omar - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 122-143
Persistent link: https://www.econbiz.de/10014327820
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
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How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek; Duffek, Barbara; Eisingerich, Andreas B - In: Journal of international marketing 31 (2023) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
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When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina; Han, Jeongsoo; Zhou, Zhimin; Eisingerich, … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B; MacInnis, Deborah J.; Park, C. Whan - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
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Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar; Eisingerich, Andreas B; Gillingwater, Richard - In: Business horizons 66 (2023) 5, pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
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Immunizing customers against negative brand-related information
Merlo, Omar; Eisingerich, Andreas B; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
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Is ownership of brands passe? : a new model of temporary usage for durable goods
Kerschbaumer, René Hubert; Foscht, Thomas; … - In: The journal of business strategy 45 (2024) 5, pp. 305-313
Persistent link: https://www.econbiz.de/10015056029
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276