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Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetr...
Eduardsen, Jonas Strømfeldt; Marinova, Svetla Trifonova; … - In: Management international review : MIR ; journal of … 63 (2023) 3, pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
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Consumer attitudes toward advertising in Bulgaria and Romania
Marinov, Marin A.; Petrovici, Dan A.; Marinova, Svetla … - In: Journal of euromarketing 17 (2007/08) 2, pp. 81-93
Persistent link: https://www.econbiz.de/10003755633
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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Evolution of firm- and country-specific advantages and disadvantages in the process of Chinese firm internationalization
Marinova, Svetla Trifonova; Child, John; Marinov, Marin A. - In: Dynamics of globalization : location-specific …, (pp. 235-269). 2011
Persistent link: https://www.econbiz.de/10009160410
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Internationalization of emerging economies and firms
Marinov, Marin A.; Marinova, Svetla Trifonova - In: Internationalization of emerging economies and firms, (pp. 1-14). 2012
Persistent link: https://www.econbiz.de/10009523401
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New challengers in a global game : reflections on the internationalization of emerging economies and firms
Marinova, Svetla Trifonova; Marinov, Marin A. - In: Internationalization of emerging economies and firms, (pp. 367-380). 2012
Persistent link: https://www.econbiz.de/10009524178
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Impact of customer relationships on brand equity in Chinese retail banking
Marinova, Svetla Trifonova; Cui, Jinhuan; Shiu, Eric; … - In: Journal of euromarketing 21 (2012) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10009672991
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The global crisis and the world : the cases of emerging and developed economies
Marinov, Marin A.; Marinova, Svetla Trifonova - In: Emerging economies and firms in the global crisis, (pp. 1-13). 2013
Persistent link: https://www.econbiz.de/10009678741
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Institutional field for outward foreign direct investment : a theoretical extension?
Marinova, Svetla Trifonova; Child, John; Marinov, Marin A. - In: Institutional theory in international business and …, (pp. 233-261). 2012
Persistent link: https://www.econbiz.de/10009567542
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The brewing industry in CEE : growth and development
Larimo, Jorma; Marinov, Marin A.; Marinova, Svetla Trifonova - In: The changing nature of doing business in transition …, (pp. 87-103). 2011
Persistent link: https://www.econbiz.de/10009385035