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Motivations of first-time marathon runners in India : a factor-cluster segmentation

Maggon, Mohita - In: International journal of Indian culture and business … 17 (2018) 3, pp. 321-337

Persistent link: https://www.econbiz.de/10012013070

Does age affect relationships between customer's attitude, CRM knowledge, satisfaction and relationship share in hotels?

Maggon, Mohita - In: International Journal of Hospitality and Event Management 2 (2018) 1, pp. 38-69

Persistent link: https://www.econbiz.de/10012179593

Moderating role of gender amongst various constructs of CRM

Maggon, Mohita; Chaudhry, Harish - In: Journal of Advances in Management Research 16 (2019) 1, pp. 123-140

Purpose: The purpose of this paper is to examine the interrelationships among the extracted constructs of customer satisfaction (CS), knowledge about customer relationship management (CRM) program, customer attitude and their effect on relationship share (RS). The study also attempts to find if...

Persistent link: https://www.econbiz.de/10012073015

Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013

Maggon, Mohita; Chaudhry, Harish - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 53-77

Persistent link: https://www.econbiz.de/10011289282

Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India

Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206

Persistent link: https://www.econbiz.de/10011541330

Virtual leadership : bibliometrics, framework-based systematic review, and future agenda

Banker, Darshna V.; Garg, Shamita; Maggon, Mohita - In: South Asian journal of business and management cases 12 (2023) 3, pp. 300-332

Persistent link: https://www.econbiz.de/10014584618