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Customer participation in virtual brand communities : the self-construal perspective

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Persistent link: https://www.econbiz.de/10011341609

The role of regulatory fit in virtual brand communities

Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137

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The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory

Ma, Shuang; Wang, Yonggui; Li, Dahui - In: Emerging markets, finance & trade : a journal of the … 55 (2019) 4, pp. 889-901

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How does IT capability affect knowledge acquisition in the presence of a dominant supplier?

Ma, Shuang; Li, Dahui; Wang, Yonggui; Han, Myat Su - In: Journal of knowledge management 27 (2023) 8, pp. 2090-2112

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Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory

Wang, Na; Ma, Shuang; Wang, Yonggui - In: Industrial marketing management : the international … 97 (2021), pp. 193-204

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Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions

Xiang, Diandian; Zhang, Leinan; Qiuyan, Tao; Wang, Yonggui - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1046-1063

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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination

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Enhancing customer civility in the peer-to-peer economy : empirical evidence from the hospitality sector

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Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development

Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043

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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration

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