This article explores Generation Z consumers' perceptions of quality certification. Specifically, it studies what 270 Generation Z university students perceive when they observe that fruit has a quality certification label, assessing nine statements on a Likert scale. The study was conducted...

This paper describes an integrated research study project developed and conducted with Dual program students of the IUBH University of Applied Sciences in Berlin, Düsseldorf and Hamburg. The project investigates the current reading and writing behavior of generations X, Y and Z. In addition,...

Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...

In a society that emphasizes an individual's strengths and his tendency to cope with any circumstances, a person's self-esteem becomes much more important, consciously or unconsciously governing his entire life. Self-esteem is not only an important factor in terms of how it affects relationships...

Employers currently encounter more and more members of Generation Z - who finished their school as well as university education - without knowing exactly what this generation wishes and needs. This paper verifies current assumptions about Generation Z with a quantitative study in Germany,...

Aim of the Entrepreneurship 2020 Action plan was to strengthen entrepreneurship and the entrepreneurial spirit in Europe. Women belong to the underrepresented groups owning or founding own businesses and therefore offer unused economic potential. For this reason, women's entrepreneurship...