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Content marketing research : a review and research agenda
Bubphapant, Jitpisut; Brandão, Amélia Maria Pinto da Cunha - In: International journal of consumer studies 48 (2024) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
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An analysis of process-tracing research on consumer decision-making
Zuschke, Nick - In: Journal of business research : JBR 111 (2020), pp. 305-320
Persistent link: https://www.econbiz.de/10012237817
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry; Hoffman, Ernest; Kennedy, Kathleen - In: Journal of business research : JBR 69 (2016) 8, pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.; Mehlhose, Clara M. - In: Journal of business research : JBR 107 (2020), pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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I think I like this : assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Robertson, Jeandri; Ferreira, Caitlin; Reyneke, Mignon; … - In: International journal of wine business research 34 (2022) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10012886215
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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar - In: European journal of marketing 56 (2022) 13, pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen; Thaichon, Park; Shao, Wei - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10014321868