digital advertising. In this paper, we build a game-theoretic model to examine how this new policy impacts all key … their prices to achieve greater demand, leading to an increase in the advertising-based revenue; however, when the new …

-- Advertising Is As Old As Time Itself -- Digital Advertising Is Catching Up Fast -- But What Really Is This Ad Tech Ecosystem, and … How Did It Come About? -- The Big Picture -- Understanding the Players -- The Importance of Data in Online Advertising …

The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively … understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users … observing" algorithmically-tuned digital advertising. We draw on our research across the Australian Ad Observatory and a multi …