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The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012643061
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Analysis of the usage intensity of digital advertising platforms by SMEs using an integrated models
Reyes-Mercado, Pável; Barajas-Portas, Karla - In: Journal of business-to-business marketing 27 (2020) 4, pp. 407-417
Persistent link: https://www.econbiz.de/10012392050
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Best buys and own brands : investment platforms' recommendations of mutual funds
Cookson, Gordon; Jenkinson, Tim; Jones, Howard; … - In: The review of financial studies 34 (2021) 1, pp. 227-263
Persistent link: https://www.econbiz.de/10012405810
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Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti; Basu, Sumanta; Ray, Saibal; … - In: European journal of operational research : EJOR 292 (2021) 1, pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
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Business models for streaming platforms : content acquisition, advertising and users
Carroni, Elias; Paolini, Dimitri - In: Information economics and policy : IEP 52 (2020)
Persistent link: https://www.econbiz.de/10012502290
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Platform power in the video advertising ecosystem
Broughton Micova, Sally; Jacques, Sabine - In: Internet policy review : journal on internet regulation 9 (2020) 4, pp. 1-28
theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …
Persistent link: https://www.econbiz.de/10012300397
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How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling; Yan, Hui; Li, Xinjian - In: International journal of services technology and management 22 (2016) 6, pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112
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Information management and pricing in platform markets
Jullien, Bruno; Pavan, Alessandro - In: The review of economic studies : RES 86 (2019) 4, pp. 1666-1703
Persistent link: https://www.econbiz.de/10012111883
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003