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The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide … variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been … touched in prior international advertising research, such as research in digital media, retrospective research, cultural …
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Verlagsinfo: Was Werbung wirklich ist und wie man erfolgreich Werbung macht. Grundsätze, Leitlinien und Werbemedien … Geheimnisse der Werbung. Deswegen ist dieses Standardwerk noch immer Pflichtlektüre für jeden, der es in der Werbebranche zu etwas …
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"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...
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