The shift to content marketing -- Six reasons businesses are making the change toward content marketing -- How to put content marketing to work -- How to develop a content marketing mindset "and a process to match" within your organization -- How to select the content types that best match your...

Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future...

"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick...