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Introduction to e-commerce
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Marketing management
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English
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Jaworski, Bernard J.
60
Rayport, Jeffrey F.
16
Kohli, Ajay Kumar
12
Kohli, Ajay K.
8
Jaworski, Bernard
5
MacInnis, Deborah J.
4
Park, C. Whan
3
Varadarajan, Rajan
3
Fisher, Robert J.
2
Hunt, Shelby D.
2
Larson, John A.
2
Leonard, Dorothy
2
Lurie, Bob
2
Malek, Stacey L.
2
Maltz, Elliot
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Sahay, Arvind
2
Sarin, Shikhar
2
Selnes, Fred
2
Shabshab, Nabil
2
Sviokla, John J.
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Ulaga, Wolfgang
2
Young, S. Mark
2
Zaltman, Gerald
2
Ben-Hur, Shlomo
1
Carpenter, Gregory S.
1
Challagalla, Goutam
1
Cheung, Virginia
1
Deshpandé, Rohit
1
Farrell, Michael
1
Fisher, Robert
1
Fox, Keith
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Gray, David
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Hagel III, John
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Hult, G. Tomas M.
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Jenster, Per
1
Jocz, Katherine
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Jones, D. G. Brian
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Ketchen, David J. <Jr.>
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1
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American Marketing Association
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AMS review : official publication of the Academy of Marketing Science
15
Journal of marketing
9
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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1
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1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing strategy organization and implementation
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing theory and applications
1
McGraw-Hill higher education
1
Measuring and managing brands
1
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1
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1
Revista de administração de emprêsas : RAE
1
Scandinavian Journal of Management
1
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1
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ECONIS (ZBW)
48
OLC EcoSci
16
USB Cologne (EcoSocSci)
5
RePEc
3
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1
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
2
E-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2001
-
Internat. ed.
Persistent link: https://www.econbiz.de/10001562258
Saved in:
3
Introduction to e-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2002
Persistent link: https://www.econbiz.de/10001590019
Saved in:
4
The customer-centered transformational journey
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 143-143
Persistent link: https://www.econbiz.de/10014584114
Saved in:
5
Update the theory + practice section
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 102-104
Persistent link: https://www.econbiz.de/10013401744
Saved in:
6
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
7
Toward a theory of marketing control : environmental context, control types, and consequences
Jaworski, Bernard J.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10001054854
Saved in:
8
Netflix : reinvention across multiple time periods
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10012586898
Saved in:
9
Introducing the Theory + Practice section
Jaworski, Bernard J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011919192
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10
Reflections on the journey to be customer-oriented and solutions-led
Shabshab, Nabil
(
interviewee
); …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 75-79
Persistent link: https://www.econbiz.de/10011919263
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