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Cases in international marketi...
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Internationales Marketing
13
International marketing
8
Vereinigte Staaten
8
Schweiz
5
Switzerland
5
Business history
4
Globalisierung
4
Globalization
4
Marketing management
4
Marketingmanagement
4
Multinationales Unternehmen
4
Transnational corporation
4
Unternehmensgeschichte
4
Welt
4
Werbung
4
World
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Social economy
3
Sozialwirtschaft
3
1902-2014
2
AO Foundation
2
Absatz
2
Betriebliche Wertschöpfung
2
Biotechnologie-Industrie
2
Biotechnology industry
2
Chirurgie
2
Coal mining
2
Consultancy services
2
DSM N.V.
2
Economics department
2
Entrepreneurship
2
Entrepreneurship approach
2
Fallstudiensammlung
2
Foundation
2
Kohlenbergbau
2
Marketingstrategie
2
Marktwerbung
2
Medical treatment
2
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Undetermined
11
Free
5
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Book / Working Paper
49
Article
28
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Aufsatz im Buch
6
Book section
6
Lehrbuch
5
back-matter
5
Textbook
4
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie
1
Biografie
1
Biography
1
Case study
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Fallstudiensammlung
1
Hochschulschrift
1
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1
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Language
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English
49
Undetermined
25
German
3
Author
All
Jeannet, Jean-Pierre
37
Borden, Neil H.
20
Gale, Christopher
12
Borden, Neil Hopper
11
Hennessey, Hubert D.
10
Dobson, Alexandra
4
Gillespie, Kate
3
Hennessey, Hubert David
3
McCann, W. Caleb
3
Gragg, Mabel Taylor
2
Hennessey, H. David
2
Marshall, Martin V.
2
Schreuder, Hein
2
Allen, Terry F.
1
Amstutz, Cornelia
1
Bauer, Raymond Augustine
1
Beach, E. F.
1
Bergmann, Heiko
1
Courtney, Alice E.
1
Dalrymple, Douglas J.
1
Edwards, Paul Kenneth
1
Farris, Paul
1
Govoni, Norman A. P.
1
Greyser, Stephen A.
1
Hennessey, H.David
1
Hensley, Harry Carlyle
1
Hovde, Howard T.
1
Jeannet, Anne-Marie
1
Kanter, Donald L.
1
Kelley, Stephen
1
Lacey, Brian
1
Landel, Robert
1
Lapidus, Richard S.
1
Liander, Bertil
1
Lovekin, Osgood Stevnes
1
Olver, James
1
Parsons, Leonard J.
1
Robinson, Joan
1
Starch, Daniel
1
Taylor, Malcolm Dean
1
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American association of Advertising Agencies
1
INTERNATIONAL MARKETING CONGRESS <1970, KANSAS CITY>
1
Springer International Publishing
1
Study on the consumer judgment of advertising
1
Published in...
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International Journal of Law and Management
5
Darden Case
3
Fulfillment im E-Business : Praxiskonzepte innovativer Unternehmen
3
Journal of marketing
3
Series / American Marketing Association
2
SpringerLink / Bücher
2
A Century of Marketing
1
Advertising management
1
Beyond traditional marketing : innovations in marketing practice
1
Bulletin / Farm Credit Administration, Cooperative Division
1
Business Research Studies
1
Business Ressearch Studies
1
Business policy : a management audit approach
1
Business research studies--
1
Cases on transformational entrepreneurship
1
Collected economic papers ; [Vol. 1]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ECCH Case
1
History of marketing thought ; Volume 2
1
IO-Management
1
Issues in American economic history : selected readings
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Managing complexity in global organizations
1
Marketing management and administrative action
1
Marketing management and the Indian economy
1
Multinational Corporations, Operations and finance
1
Publication of the Graduate School of Business Administration, George F. Baker Foundation, Harvard University, Vol 23. Nr 8
1
Publication of the Graduate School of Business Administration, Vol 25
1
Publication of the Graduate school of business administration, Harvard university
1
RAE - Revista de Administração de Empresas
1
Science in marketing
1
Spring Conference / Abstracts of papers
1
Springer eBook Collection
1
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
1
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Source
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
17
Other ZBW resources
5
OLC EcoSci
2
RePEc
1
Showing
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31
Global integration of business strategies
Jeannet, Jean-Pierre
- In:
Die Unternehmung : Swiss journal of business research …
42
(
1988
)
5
,
pp. 318-328
Persistent link: https://www.econbiz.de/10001054327
Saved in:
32
Managing with a global mindset
Jeannet, Jean-Pierre
-
2000
Persistent link: https://www.econbiz.de/10004205912
Saved in:
33
Transfer of technology within multinational corporations : an exploratory analysis
Jeannet, Jean-Pierre
-
1975
Persistent link: https://www.econbiz.de/10004848528
Saved in:
34
Leading a surgical revolution : the AO Foundation - social entrepreneurs in the treatment of bone trauma
Jeannet, Jean-Pierre
-
2019
Persistent link: https://www.econbiz.de/10011930419
Saved in:
35
A test of the consumer jury method of ranking advertisements
Borden, Neil Hopper
-
1935
Persistent link: https://www.econbiz.de/10001597676
Saved in:
36
Marketing policies of the California Walnut Growers Association : a study appraising the methods used to increase the demand for walnuts, with emphasis placed on the value and effe...
Hensley, Harry Carlyle
;
Borden, Neil Hopper
-
1937
Persistent link: https://www.econbiz.de/10001605922
Saved in:
37
Determination of confusion in trade-mark conflict cases : By Neil Hopper Borden
Borden, Neil Hopper
-
1937
Persistent link: https://www.econbiz.de/10001937562
Saved in:
38
Problems in advertising : by Neil H. Borden
Borden, Neil Hopper
-
1927
Persistent link: https://www.econbiz.de/10001937579
Saved in:
39
Problems in advertising : by Neil H. Borden
Borden, Neil Hopper
-
1927
Persistent link: https://www.econbiz.de/10012488371
Saved in:
40
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
Saved in:
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