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Event-Management im Spitzen-Wettkampfsport : Entwicklungen, Ziele und Organisationsprinzipien
Schmid, Ulrich - 2006
Persistent link: https://www.econbiz.de/10003323131
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Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter; Aiyeku, Joseph F. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport
Ostermann, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893031
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Trittbrettfahren bei Sportevents : das Ambush-Marketing
Pechtl, Hans (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484325
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The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne; Tyler, B. David - In: Sport management review 14 (2011) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
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Ambush-Marketing im Sport : Grundlagen, Strategien, Wirkungen
Nufer, Gerd - 2010
Persistent link: https://www.econbiz.de/10003957371
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Entrepreneurship and the experience economy
Hjorth, Daniel (ed.) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003525446
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Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Lee, Tzong-ru; Lin, Jiun-hung; Su, Xiang-ting - In: International journal of management & enterprise … 8 (2010) 3, pp. 209-227
Persistent link: https://www.econbiz.de/10003986180
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Special issue: The management and marketing of motorsports
DeGaris, Larry (contributor) - 2010
Persistent link: https://www.econbiz.de/10008650629
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Zum Phänomen kollektiver Emotionen im Kontext sportbezogener Marketing-Events
Schlesinger, Torsten - In: Stand und Perspektiven der Eventforschung, (pp. 133-150). 2010
Persistent link: https://www.econbiz.de/10008654332