Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck --...

pt. 1. Consumer engagement with social media -- pt. 2. Branding and advertising issues in social media -- pt. 3. Measurement and interpretation issues in social media -- pt. 4. Public policy issues in social and digital media.

1. Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- 2. The regular book market explodes, 1820-1843 -- 3. Engines of growth : dynamic and entrepreneurial marketing, 1820-1843 -- 4. The mass book market, 1820-1870 -- 5. The decline and...

1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric H. Shaw -- 3. A history of consumption in the United States / Terrence H. Witkowski -- 4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan...

1. Specifying the domain -- 2. The classical pragmatic theory of truth -- 3. The correspondence criterion of truth -- 4. The coherence criterion of truth -- 5. The instrumental criterion of truth -- 6. Alethic pluralism.

Frontmatter -- Contents -- Acknowledgements -- Contributors -- Introduction -- 1. Commercial Nationalism: Mapping the Landscape / White, Leanne -- Part 1: National Narratives, Heritage and Tourism -- 2. Canada’s National Parks: Nationhood, Tourism and the Utility of Nature / Rettie, Kathleen...