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Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies
Mladenović, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022
Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...
Persistent link: https://www.econbiz.de/10013479057
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Strategies of launching Swedish automobiles : SAAB into Indian market
Rrustemi, Visar - In: EuroEconomica 37 (2018) 3, pp. 220-232
Persistent link: https://www.econbiz.de/10011952525
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Export marketing in transition economies : evidence from Kosovo
Rrustemi, Visar - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 1422-1433
Persistent link: https://www.econbiz.de/10012211318
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The impact of word of mouth on intention to purchase currently used and other brands
East, Robert; Romaniuk, Jenni; Chawdhary, Rahul; … - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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Investigating the consequences of word of mouth from a WOM sender's perspective in the services context
Chawdhary, Rahul; Dall'Olmo Riley, Francesca - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1018-1039
Persistent link: https://www.econbiz.de/10011405185
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Special issue Covid-19 and donation behaviour : evidence on different types of donation behaviour from different countries : editorial
Chawdhary, Rahul; Merz, Eva-Maria; Weert, Anton van - In: Journal of philanthropy and marketing 27 (2022) 3, pp. 1-2
Persistent link: https://www.econbiz.de/10013460836
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Special issue: Covid 19 and donation behavior
Chawdhary, Rahul (ed.); Merz, Eva-Maria (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013460908
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Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya; Xue, Melanie Tao; Chawdhary, Rahul - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
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When public utilities like to talk on Facebook
Martin, Sebastian - In: Zeitschrift für Energiewirtschaft : ZfE 41 (2017) 4, pp. 311-319
Persistent link: https://www.econbiz.de/10012004080
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Toward a model of word-of-mouth in the health care sector
Martin, Sebastian - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10011783983