Purpose: Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem. Design/methodology/approach: An...

Purpose: Adopting the service-ecosystem perspective, this is the first empirical study conceptualising tourism as an ecosystem. Based on the institutional theory and focusing on high-value hospitality services, it aims to unveil the components of the multilayer tourism ecosystem that enable...

Purpose: Adopting the service-ecosystem perspective, this is the first empirical study conceptualising tourism as an ecosystem. Based on the institutional theory and focusing on high-value hospitality services, it aims to unveil the components of the multilayer tourism ecosystem that enable...

It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an...

It has been established that strong destination brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and destination, and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests...

This study presents the development of a conceptual model that demonstrates the dynamic nature of the relationship between service quality and delegate satisfaction in the conference sector, based on theories derived from social psychology and previous research in the marketing, management, and...

The overall objective of this study is to identify and analyze the nature of market segmentation, targeting and positioning in the banking sector. For this cause, it is interesting to observe the example of Greece within the emerging European framework, and more specifically the case studies of...