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Michael J. Baker : reflections on a career in marketing
Baker, Michael John - In: Journal of historical research in marketing 5 (2013) 2, pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
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Marketing: an introductory text
Baker, Michael J.; Baker, Michael John - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10002468453
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Product strategy and management
Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003399076
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The marketing book
Baker, Michael John (contributor);  … - 2003 - 5th ed.
Persistent link: https://www.econbiz.de/10001679767
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Marketing : an introd. text
Baker, Michael John - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000726854
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Marketing : an introductory text
Baker, Michael John - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000042161
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Personal professional development
Baker, Michael John - In: The marketing review 9 (2009) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10003849705
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What goes around
Baker, Michael John - In: Journal of customer behaviour 8 (2009) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10003870014
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Marketing - philosophy or function?
Baker, Michael John - In: Marketing theory : a student text, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10003950807