Similar Search Results

La couleur : au cœur de la stratégie marketing

Boulocher-Passet, Véronique; Ruaud, Sabine - 2016

"Les 5 points forts : unique en son genre, cet ouvrage présente une approche originale sur l'utilisation de la couleur en marketing ; il propose une synthèse riche conciliant aussi bien la théorie que la pratique ; iI est axé sur les recherches les plus abouties dans le domaine ; il est...

Persistent link: https://www.econbiz.de/10011550849

Wie global müssen Tourismus-Websites sein?

Koskensalo, Annikki - In: Von Fukushima zum Tanz der Banker - die (un)sichtbare …, (pp. 37-49). 2015

Persistent link: https://www.econbiz.de/10011502557

How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365

Persistent link: https://www.econbiz.de/10011508871

A brand culture perspective on global brands

Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The Routledge companion to contemporary brand management, (pp. 153-163). 2016

Persistent link: https://www.econbiz.de/10011515388

The Influence of designers' culture on the design and design process for familiar and unfamiliar user cultures

Sudarshan, Pratap Kalenahalli - 2015

Persistent link: https://www.econbiz.de/10011556721

Editorial: Conducting state-of-the-art cross-cultural research

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 627-631

Persistent link: https://www.econbiz.de/10010466405

Interkulturelles Marketing durch Dialektik : dialektische Denkbewegungen für ein erfolgreiches interkulturelles Marketing

Sourek, Patrick - In: Internationale Trends in der Markenkommunikation : was …, (pp. 51-58). 2014

Persistent link: https://www.econbiz.de/10010471018

Handbook of research on effective marketing in contemporary globalism

Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

Persistent link: https://www.econbiz.de/10010399557

Transcultural marketing and product life cycles in international markets

Vianelli, Donata; Valta, Manuela - In: Handbook of research on effective marketing in …, (pp. 377-392). 2014

Persistent link: https://www.econbiz.de/10010403462

Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing

Hume, Craig; Hume, Margee - In: Handbook of research on effective marketing in …, (pp. 104-127). 2014

Persistent link: https://www.econbiz.de/10010403491