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Social responsibility initiatives in Tata Group : Tata Motors and Tata Chemicals
Anand, Sandipa Lahiri - In: Tata's business and growth strategy, (pp. 185-200). 2009
Persistent link: https://www.econbiz.de/10003813930
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India's Tata Group : empowering marginalized communities
In: Tata's business and growth strategy, (pp. 201-208). 2009
Persistent link: https://www.econbiz.de/10003813931
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Tata's learning experience with acquisition : going beyond the obvious equation
Ramakrishnan, N. - In: Tata's business and growth strategy, (pp. 209-214). 2009
Persistent link: https://www.econbiz.de/10003813932
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Tata's business and growth strategy
Selvan, N. Kalai (contributor); Kalai Selvan, Natarajan (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803580
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Tata : the global corporation that built Indian capitalism
Raianu, Mircea - 2021
and asks what the future has in store for India's leading brand and for capitalism writ large"-- …
Persistent link: https://www.econbiz.de/10012414529
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Tata : The Global Corporation That Built Indian Capitalism
Raianu, Mircea - 2021
and asks what the future has in store for India's leading brand and for capitalism writ large. …
Persistent link: https://www.econbiz.de/10012534151
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Do country-of-manufacture and country-of-design matter to industrial brand equity?
Chen, Yin-min; Su, Yi-fan - In: The journal of business & industrial marketing 27 (2012) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009511259
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2006
the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …
Persistent link: https://www.econbiz.de/10010365881
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - In: International journal of industrial organization 26 (2008) 2, pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2004
the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …
Persistent link: https://www.econbiz.de/10002592938