Do country-of-manufacture and country-of-design matter to industrial brand equity?
Year of publication: |
2012
|
---|---|
Authors: | Chen, Yin-min ; Su, Yi-fan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 1, p. 57-68
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenarchitektur | Brand architecture | Taiwan |
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