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The dark side of FinTech in financial services : a qualitative enquiry into FinTech developers' perspective

Sampat, Brinda; Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 1, pp. 38-65

Persistent link: https://www.econbiz.de/10014470770

Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction

Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349

Persistent link: https://www.econbiz.de/10014442625

Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731

Persistent link: https://www.econbiz.de/10014443781

Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024

Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...

Persistent link: https://www.econbiz.de/10014444013

Conclusion : towards effective public sector marketing communications in Africa

Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023

Persistent link: https://www.econbiz.de/10014289805

B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands

Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250

Persistent link: https://www.econbiz.de/10014227555

High street banking on the app : branding strategies of traditionally-driven neobanks

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 2, pp. 301-330

Persistent link: https://www.econbiz.de/10014521105

Fashion marketing in the metaverse

Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10014529962

Emotional Appeals in Advertising Banking Services.

Mogaji, Emmanuel - 2018

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Persistent link: https://www.econbiz.de/10012680811

Management and information technology in the digital era : challenges and perspectives

Chemma, Nawal (ed.); Abdelli, Mohammed El Amine (ed.); … - 2022 - First edition

Management of information technology will continue to be an essential endeavour for organisations as we experience the accelerating advancement of digital technology. Managers will need to understand how technology is changing their business operations and the emergence of digital consumers who...

Persistent link: https://www.econbiz.de/10013395082