Chapter 1. Introduction -- Chapter 2. Financial Services in Nigeria -- Chapter 3. Financial Services Providers -- Chapter 4. Financial Services Regulators -- Chapter 5. Financial Services Consumers -- Chapter 6. Financial Services Marketing -- Chapter 7. Financial Inclusion in Nigeria -- Chapter...

Purpose The present state of the financial services industry suggests the need for banks to appeal to consumers’ emotions with the aim of improving their reputation; this study aims to explore how UK banks are using emotional appeals in their advertisements and how this shapes consumers’...

Purpose – Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity and equality in the country....