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Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen
Fandrich, Thomas; Barrot, Christian; Becker, Jan U. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 66 (2014) 7, pp. 601-624
Persistent link: https://www.econbiz.de/10010428765
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Seeding strategies for viral marketing : an empirical comparison
Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, … - In: Journal of marketing 75 (2011) 6, pp. 55-71
Persistent link: https://www.econbiz.de/10009384665
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Funktionen des E-Commerce für Dienstleistungsunternehmen
Albers, Sönke; Becker, Jan U. - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 399-416). 2001
Persistent link: https://www.econbiz.de/10001599012
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Individualmarketing im M-Commerce
Albers, Sönke; Becker, Jan U. - In: Strategien im M-Commerce : Grundlagen, Management, …, (pp. 71-84). 2001
Persistent link: https://www.econbiz.de/10001632594
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Digitales Fernsehen : strategische Umbrüche bei steigendem Interaktivitätsgrad
Clement, Michel; Becker, Jan U. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 12, pp. 1169-1190
Persistent link: https://www.econbiz.de/10001431983
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The brand personality of nonprofit organizations and the influence of monetary incentives
Sheshu, Edlira; Becker, Jan U.; Langmaack, Ann-Christian; … - In: Journal of business ethics : JOBE 138 (2016) 3, pp. 589-600
Persistent link: https://www.econbiz.de/10011585617
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Start-ups, incumbents, and the effects of takeover competition
Becker, Jan U.; Clement, Michel; Nöth, Markus - In: Journal of business research : JBR 69 (2016) 12, pp. 5925-5933
Persistent link: https://www.econbiz.de/10011597557
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Positive customer churn : an application to online dating
Dechant, Andrea; Spann, Martin; Becker, Jan U. - In: Journal of service research 22 (2019) 1, pp. 90-100
Persistent link: https://www.econbiz.de/10012005779
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Impact of proactive postsales service and cross-selling activities on customer churn and service calls
Becker, Jan U.; Spann, Martin; Barrot, Christian - In: Journal of service research 23 (2020) 1, pp. 53-69
Persistent link: https://www.econbiz.de/10012183586