Similar Search Results

Narrow search

Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden

Neumann, Madlen - 2015

Persistent link: https://www.econbiz.de/10011504374

Ungeplante Käufe im Internet

Kempe, Michael - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009270196

Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel

Bruhn, Manfred; Batt, Verena - In: Marketing : ZFP ; journal of research and management 33 (2011) 3, pp. 208-220

Persistent link: https://www.econbiz.de/10009271598

The effects of cause-related marketing on customers' attitudes and buying behavior

Steckstor, Denise - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009383255

Loyalty, naivety and powerlessness among Norwegian retail bank customers

Berg, Lisbet - In: International journal of consumer studies 32 (2008) 3, pp. 222-232

Persistent link: https://www.econbiz.de/10003721538

The truth about what customers really want

Solomon, Michael R. - 2009 - 1. publ. in Great Britain

Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate...