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Marketing : eine Einführung auf der Grundlage von Case Studies ; [extras im web]
Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas - 2009
Persistent link: https://www.econbiz.de/10003785450
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Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth; Maclaran, Pauline - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003789250
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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Handbuch des Marketing : [mit vielen Praxisbeispielen]
Pepels, Werner - 2009 - 5., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003795680
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Strategische Analyse und marktorientierte Umsetzung
Helm, Roland - 2009 - 8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Marketing : a critical textbook
Ellis, Nick; Fitchett, James; Higgins, Matthew; Jack, Gavin - 2010
Persistent link: https://www.econbiz.de/10008649215
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084
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Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530