Narrow search
Showing 11 - 20 of 218
Cover Image
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna - In: International journal of contemporary hospitality management 24 (2012) 7, pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Cover Image
Evaluating the performance of destination marketing systems (DMS) : stakeholder perspective
Sigala, Marianna - In: Marketing intelligence & planning 32 (2014) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10010364046
Cover Image
The application and impact of gamification funware on trip planning and experiences : the case of TripAdvisors's funware
Sigala, Marianna - In: Electronic markets : the international journal on … 25 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011552952
Cover Image
From demand elasticity to market plasticity : a market approach for developing revenue management strategies in tourism
Sigala, Marianna - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 812-834
Persistent link: https://www.econbiz.de/10011409696
Cover Image
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna - In: Journal of vacation marketing : an international journal 19 (2013) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
Cover Image
Tourism and COVID-19 : impacts and implications for advancing and resetting industry and research
Sigala, Marianna - In: Journal of business research : JBR 117 (2020), pp. 312-321
Persistent link: https://www.econbiz.de/10012286060
Cover Image
Learning with the market : a market approach and framework for developing social entrepreneurship in tourism and hospitality
Sigala, Marianna - In: International journal of contemporary hospitality management 28 (2016) 6, pp. 1245-1286
Persistent link: https://www.econbiz.de/10011589763
Cover Image
A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Sigala, Marianna - In: Marketing theory 19 (2019) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10012001453
Cover Image
New technologies in tourism : from multi-disciplinary to anti-disciplinary advances and trajectories
Sigala, Marianna - In: Tourism management perspectives : TMP 25 (2018), pp. 151-155
Persistent link: https://www.econbiz.de/10011840985
Cover Image
Rethinking of tourism and hospitality education when nothing is normal : restart, recover, or rebuild
Sigala, Marianna - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 5, pp. 920-923
Persistent link: https://www.econbiz.de/10012592186