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Country of origin, brand image perception, and brand image structure

Koubaa, Yamen - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 2, pp. 139-155

Purpose – The purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure. Design/methodology/approach – Through an analytical review, research hypotheses were built. An empirical investigation was carried out among...

Persistent link: https://www.econbiz.de/10014674635

Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

Van Auken, Stuart; Barry, Thomas E. - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 3, pp. 315-328

interest to many marketers both within and external to Japan. The intent is to demonstrate the nomological validity of the …

Persistent link: https://www.econbiz.de/10014674673

Cross‐cultural comparison of customer satisfaction research: USA vs Japan

Sajid Khan, M.; Naumann, Earl; Bateman, Rob; Haverila, Matti - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 3, pp. 376-396

USA and Japan. Design/methodology/approach – The Multinational Corporation (MNC) in this study applies a standardized … gather data from 707 senior managers in the USA and 700 senior managers in Japan. Findings – The results of the analysis show … the USA and Japan respond to survey research, but this paper has not identified reasons causing these differences …

Persistent link: https://www.econbiz.de/10014674677

A verbal rating scale to measure Japanese consumers' perceptions of product quality

Bartikowski, Boris; Kamei, Katsuyuki; Chandon, Jean‐Louis - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 2, pp. 179-195

Purpose – This paper aims to investigate whether verbal rating scales are viable formats for attitude measurement through an application to Japanese consumers' product quality perceptions. Design/methodology/approach – The article notes theoretical differences between Likert‐based and...

Persistent link: https://www.econbiz.de/10014674699

Performance and standardization of Australian, Japanese and US firms

Kustin, Richard Alan - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 4, pp. 447-459

/methodology/approach – Multinational firms from Australia, Japan and the USA operating in a global environment were studied in order to correlate marketing …

Persistent link: https://www.econbiz.de/10014674713

Cultural and sub-cultural differences in reliability

P. Moschis, George; Sim Ong, Fon; Abessi, Masoud; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 34-47

scholars regarding possible sources of differences in reliability coefficients, using cross-sectional data from Japan and … Malaysia. Design/methodology/approach – A survey was conducted in Malaysia and Japan, both of them characterized as having …

Persistent link: https://www.econbiz.de/10014674802

Strategies for Japan’s protected market: rice as a case in point

Wong, Yim‐Yu; Furuse, Tae; Maher, Thomas E. - In: Asia Pacific Journal of Marketing and Logistics 11 (1999) 4, pp. 47-60

Outlines the Japanese system of protectionism as a global barrier and focuses on the rice markets as one of the first markets to be opened up. Analyses the reasons for this and offers strategies for overseas companies to take advantage of this opportunity. Suggest that these examples can then be...

Persistent link: https://www.econbiz.de/10014674833

The Marketing of Pharmaceuticals in Japan by American Firms

Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 2, pp. 3-24

States that although Japan's pharmaceutical industry has succeeded in steadily advancing its total sales revenues in … Japan. Significantly, Japan remains the single largest recipient of US pharmaceutical exports with a surplus over imports of … more than $500 billion. Discusses various findings based on survey results within Japan's market structure. Posits that the …

Persistent link: https://www.econbiz.de/10014675754

The Ownership Structure of Japanese Service Firms: A Study of Parent‐Subsidiary Relationships

Rose, Elizabeth L.; Ito, Kiyohiko - In: Asia Pacific Journal of Marketing and Logistics 9 (1997) 3, pp. 26-39

increasingly complex in the global environment. We analyze an organizational arrangement quite common in Japan, the corporate …

Persistent link: https://www.econbiz.de/10014675775

Perceptions of the certified public accountants by accounting and non‐accounting tertiary students in Japan

Sugahara, Satoshi; Boland, Gregory - In: Asian Review of Accounting 14 (2006) 1/2, pp. 149-167

) in Japan and how this perception may influence their career path decision. Design/methodology/approach – This study is … the first such research in Japan that has been conducted to investigate students' perception of various factors regarding … offering accounting courses in Japan, this study mainly selected universities where students were contemplating a career in the …

Persistent link: https://www.econbiz.de/10014675787