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Emotionomics : leveraging emotions for business success
Hill, Dan - 2008 - Rev. ed.
Persistent link: https://www.econbiz.de/10013530618
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Der Einfluss von Mixed Emotions auf die Werbewirkung : eine experimentelle Studie
Bauer, Hans H.; Donnevert, Tobias; Exler, Stephanie; … - 2007
Persistent link: https://www.econbiz.de/10003601667
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Emotional appeals in tourism TV commercials : a psycho-physiological study
Li, Shanshi - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 783-806
Persistent link: https://www.econbiz.de/10012053347
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Sensory marketing : research on the sensuality of products
Krishna, Aradhna (ed.) - 2010
"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages … marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used …
Persistent link: https://www.econbiz.de/10014450364
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Emotionomics : leveraging emotions for business success
Hill, Dan - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10008660123
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Emotionomics : Erfolg hat, wer Gefühle weckt
Hill, Dan - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836914
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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Sensorisches Marketing: Gestaltungsmöglichkeiten und empirische Analyse der Auswirkungen auf das Konsumentenverhalten
Binder, Christian Gerhard - 2018
Persistent link: https://www.econbiz.de/10011962114