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Consumer behaviour
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22
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13
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White, Lesley
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12
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12
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9
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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31
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
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32
Overcoming late entry : the importance of entry position, inferences and market leadership
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 409-429
Persistent link: https://www.econbiz.de/10010512562
Saved in:
33
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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34
The line extension dilemma : greater difference of similarity to existing products?
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 534-550
Persistent link: https://www.econbiz.de/10011349924
Saved in:
35
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
36
Service blueprinting and BPMN : a comparison
Milton, Simon K.
;
Johnson, Lester W.
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009692798
Saved in:
37
Trust-commitment as a mediator of the celebrity endorser-brand equity relationship in a service context
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 36-42
Persistent link: https://www.econbiz.de/10009697622
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38
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
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39
Impact of self on attitudes toward luxury brands among teens
Gil, Luciana A.
;
Kwon, Kyong-nan
;
Good, Linda K.
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1425-1433
Persistent link: https://www.econbiz.de/10009620145
Saved in:
40
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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