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Nichols, David (contributor) - 2006

Persistent link: https://www.econbiz.de/10004851996

Using the Internet to communicate with key audiences

Flynn, Greg - In: Journal of Communication Management 1 (1996) 2, pp. 200-204

The excitement surrounding the Internet should be counterbalanced by the realisation that ‘The Net’ can be less than effective as a medium to reach key audiences. This paper initially studies the appeal of the Internet over today's dominant forms of media — such as television — before...

Persistent link: https://www.econbiz.de/10014851118

The application of BREEAM in corporate real estate: A case study in the design of a city centre office development

Holmes, John; Hudson, Gordon - In: Journal of Corporate Real Estate 5 (2003) 1, pp. 66-77

marketplace. This paper uses an in‐depth case study to examine the role of BREEAM in the design and marketing of a city centre …

Persistent link: https://www.econbiz.de/10014851768

Marketing and promotion of e‐books in academic libraries

Vasileiou, Magdalini; Rowley, Jennifer - In: Journal of Documentation 67 (2011) 4, pp. 624-643

Purpose – The purpose of this paper is to report research into the marketing and promotion of e‐books, and use this as … a case study context to generate insights into approaches in academic libraries to the marketing of new services. As … such it contributes to the limited empirical research on both the introduction of e‐book services and on marketing in …

Persistent link: https://www.econbiz.de/10014853496

Customer‐oriented organizations: a framework for innovation

Mukerjee, Kaushik - In: Journal of Business Strategy 34 (2013) 3, pp. 49-56

Purpose – The purpose of this paper is to acknowledge the importance of customer orientation in business organisations. The paper adopts a practical approach and delves into the relevant issues to present a conceptual framework and the steps that organisations could use to become...

Persistent link: https://www.econbiz.de/10014847393

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Carrigan, Marylyn; Attalla, Ahmad - In: Journal of Consumer Marketing 18 (2001) 7, pp. 560-578

Marketing ethics and social responsibility are inherently controversial, and years of research continue to present … conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article … in favour of ethical marketing. …

Persistent link: https://www.econbiz.de/10014848273

Misplaced marketing Training book for the new store clerk: “Go and be charming!”

Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 19 (2002) 3, pp. 185-187

that, as a result, customer‐contact people do not acquire a marketing perspective of satisfying different groups of …

Persistent link: https://www.econbiz.de/10014848288

Web vs campus store? Why students buy textbooks online

Foucault, Brooke E.; Scheufele, Dietram A. - In: Journal of Consumer Marketing 19 (2002) 5, pp. 409-423

This study proposes and tests several social and perceptual motivations for shopping online. Using online textbook purchasing as a model, we outline predictors of online purchasing based on motivation theories drawn from traditional online consumer motivation research, social motivation theory,...

Persistent link: https://www.econbiz.de/10014848297

Patient/enrollee satisfaction with healthcare and health plan

Braunsberger, Karin; Gates, Roger H. - In: Journal of Consumer Marketing 19 (2002) 7, pp. 575-590

The findings of the present study show that healthier patients, older patients, males, those with a lower level of education, those who perceive system performance to be high and those with lower levels of system usage are more satisfied with both their healthcare and health plan than their...

Persistent link: https://www.econbiz.de/10014848306

Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing

Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 20 (2003) 1, pp. 7-9

influenced by the advertising claims of pharmaceutical manufacturers and other commercial concerns. Notes that marketing could be …

Persistent link: https://www.econbiz.de/10014848310