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Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality -- Chapter 2 … Cultural Tourism -- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0 -- Chapter 4: Smart … Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience …
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Examining the influence of adopting sustainability strategies on the competitiveness of five-star hotels operating in … the State of Kuwait is the aim of this study. Sustainability strategies are represented by the responsibility towards four …' sample. The findings indicate that five-star hotels in Kuwait are committed to sustainability implementation. The results of …
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