Foroughi, Behzad; Nikbin, Davoud; Hyun, Sunghyup Sean; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 110-129
Purpose – The purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection, happiness, and excitement), and the fans behavioral intentions. Design/methodology/approach – Data were...