Showing 180,421 - 180,430 of 181,842
’ relation with the brand. A model, which links employee behaviors to customers’ evaluation of brand performance, brand trust and … and their trust toward a brand. Overall, this study provided support for the impact of employees’ brand-related behaviors …
Persistent link: https://www.econbiz.de/10014764976
Purpose – The purpose of this paper is to examine the barriers identified by people with disabilities in visiting casinos. Design/methodology/approach – Face-to-face interviews were conducted with 12 people with disabilities recruited from the investigator's clinical and community networks...
Persistent link: https://www.econbiz.de/10014765392
Purpose – The purpose of this paper is to investigate customers' perceptions and purchase intentions related to green practices in an upscale, green certified restaurant, on a university campus located in the southeastern USA. Design/methodology/approach Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014765394
The purpose of this study is to examine differences in consumers’ perceptions of an acceptable price range and their responses to the advertised reference price in terms of internal reference price, price‐search intention, and perceived value between online and offline retail channels. This...
Persistent link: https://www.econbiz.de/10014766309
This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts and athletic shoes. These factors were intended usage situation (sport versus pleasure), brand name (national versus...
Persistent link: https://www.econbiz.de/10014811268
Purpose – The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework. Design/methodology/approach – Oliver categorized each of the two dimensions into high and low, creating a two-by-two framework: low fortitude and...
Persistent link: https://www.econbiz.de/10014811288
Purpose – Despite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management literature compared to African-Americans and Hispanics. In addition, sport management scholars have paid limited...
Persistent link: https://www.econbiz.de/10014811289
Purpose – The purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection, happiness, and excitement), and the fans behavioral intentions. Design/methodology/approach – Data were...
Persistent link: https://www.econbiz.de/10014811290
Purpose – The purpose of this paper is to investigate female National Football League (NFL) spectators’ preferences and feedback in regard to various customer service components of the NFL game day experience. The primary components with respect to female spectators’ choices, preferences,...
Persistent link: https://www.econbiz.de/10014811292
Purpose Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce. To broaden our understanding of the cultural impact of values and goals on...
Persistent link: https://www.econbiz.de/10014811349