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Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem; Merdin, Ezgi; Gorgulu, Vehbi - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
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Sustainability campaigns and consumer involvement : effects of altruism, locus of control, and long-term orientation
Balanlı, Zeynep; Hesapci Karaca, Özlem - 2018
Persistent link: https://www.econbiz.de/10011773354
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Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity
Coleman, Catherine A.; Zayer, Linda Tuncay; Hesapci … - In: Journal of macromarketing 40 (2020) 4, pp. 510-527
Persistent link: https://www.econbiz.de/10012308737
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Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge - In: Managing customer experiences in an omnichannel world : …, (pp. 117-132). 2021
Persistent link: https://www.econbiz.de/10012492363