Similar Search Results

Charting sustained usage toward mobile social media application : the criticality of expected benefits and emotional motivations

Le, Xuan Cu - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 576-593

Persistent link: https://www.econbiz.de/10013163356

Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising : focusing on advertising value and security risk

Le, Xuan Cu - In: International journal of internet marketing and … 16 (2022) 4, pp. 422-441

Persistent link: https://www.econbiz.de/10013256330

What triggers mobile application-based purchase behavior during COVID-19 pandemic : evidence from Vietnam

Le, Xuan Cu - In: International journal of emerging markets 18 (2023) 10, pp. 4108-4129

Persistent link: https://www.econbiz.de/10014455203

Refining mobile location-based service adoption : the lens of pull effect- and push effect-related motivations

Le, Xuan Cu - In: Journal of Asian business and economic studies : JABES 30 (2023) 4, pp. 309-324

Persistent link: https://www.econbiz.de/10014432649

SWOM and online shopping within a disease menace : the case of Vietnam

Le, Xuan Cu; Ba Quyet Chu - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 117-138

Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity of sWOM, uses and gratifications theory...

Persistent link: https://www.econbiz.de/10013279352

An extended technology-organization-environment (TOE) framework for online retailing utilization in digital transformation : empirical evidence from Vietnam

Tran Hung Nguyen; Le, Xuan Cu; Thi Hai Ly Vu - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-22

Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retailing (ORE) adoption and business performance...

Persistent link: https://www.econbiz.de/10014289243

A hedonic value-based consumer continuance intention model toward location-based advertising

Lê Xuân Cù - In: REGE revista de gestão 31 (2024) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10014528508

Customers' positive WOM toward m-banking : a standpoint of extended fairness theory and value-in-use

Lê Xuân Cù - In: Journal of science and technology policy management : JSTPM 15 (2024) 4, pp. 863-885

Persistent link: https://www.econbiz.de/10015055787

The diffusion of mobile QR-code payment : an empirical evaluation for a pandemic

Le, Xuan Cu - In: Asia-Pacific Journal of Business Administration 14 (2021) 4, pp. 617-636

Purpose: The research purpose is to explore the diffusion of mobile QR-code payment (MQP) in a coronavirus disease (COVID-19) context by formulating a behavioral response model based on an integration between protection motivation theory (PMT) and unified theory of acceptance and use of...

Persistent link: https://www.econbiz.de/10012811003

What triggers mobile application-based purchase behavior during COVID-19 pandemic : evidence from Vietnam

Le, Xuan Cu - In: International Journal of Emerging Markets (2021)

Purpose: Coronavirus disease 2019 (COVID-19) has shifted purchase behavior and accelerated the diffusion of modern retail channels via mobile application (or m-application). This work aims to frame a mechanism of m-application-based behavioral intentions in the COVID-19...

Persistent link: https://www.econbiz.de/10012811728