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Baigiamojo darbo tikslas - suformuoti AB „Montuotojas“ marketingo strategiją. Teorinėje darbo dalyje, remiantis Lietuvos bei užsienio autorių moksline literatūra bei straipsniais, analizuojamos pagrindinės marketingo strategijos formavimo organizacijoje teorinės nuostatos, aptariama...
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The mobile service ecosystem is in a state of fundamental and rapid transformation. Fueled by enormous revenue opportunities enabled by the emergence of smartphones, improvements in mobile network infrastructure, and an explosive global growth of and demand for mobile applications, significant...
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Cloud computing, which can be described as a technology for provisioning computing infrastructure as a service, runtime platform as a service, and software as a service, is considered as a keystone for innovation in the IT area. However, a limiting factor to innovation through cloud computing...
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Die Erwartungen von Kunden an Sach- und Dienstleistungen haben sich verändert. Einerseits stellen sie höhere Anforderungen in Bezug auf Qualität, Komfort und Personalisierung. Andererseits möchten sie gestaltend zur Erreichung dieser Werte beitragen. Um weiterhin am Markt konkurrieren zu...
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institutional literature, the authors question the assumption that service logic is dominant for all actors of a service ecosystem …. By applying activity theory, the article illustrates how an institutional logic multiplicity among actors can negatively … state logic of some actors, which is characterized by the obligation to provide mobility, impairs the quality of service …
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