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Emerging perspectives on servi...
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Marketing
102
Marketingmanagement
59
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58
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41
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38
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38
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English
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Berry, Leonard L.
163
Parasuraman, A.
33
Zeithaml, Valarie A.
28
Mirabito, Ann M.
10
Seiders, Kathleen
10
Seltman, Kent D.
7
Parasuraman, Ananthanarayanan
6
Shankar, Venkatesh
6
Attai, Deanna J.
5
Danaher, Tracey S.
5
Bennett, Peter D.
4
Dotzel, Thomas
4
Flynn, Andrea Godfrey
4
George, William R.
4
Gresham, Larry G.
4
Grewal, Dhruv
4
Howard, Chuck
4
Moore, Sarah G.
4
Parish, Janet Turner
4
Shostack, G. Lynn
4
Zeithaml, Valerie A.
4
Baker, Stacey Menzel
3
Baun, William B.
3
Bendapudi, Neeli
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Gielens, Katrijn
3
Hensel, James S.
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
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3
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3
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American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Educators' Conference <1979, Houston, Tex.>
1
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Published in...
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Series / American Marketing Association
33
Business horizons
17
Marketing theory and applications
16
Journal of retailing
13
Business Horizons
12
Proceedings series / American Marketing Association
12
Journal of marketing
11
AMA educators' proceedings
8
Journal of service research
7
Harvard business review : HBR
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Combined proceedings (Spring Conference + Fall Conference)
5
MIT sloan management review
5
Marketing for the bank executive
5
Report / Marketing Science Institute
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of the Academy of Marketing Science
4
Sloan management review
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Journal of service research : JSR
3
Organizational dynamics : a quarterly review of organizational behavior for professional managers
3
The Executive : an Academy of Management Publication
3
AMA reprint series
2
AMS review : official publication of the Academy of Marketing Science
2
Bankers' magazine
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
MSI reports : working paper series
2
MSU business topics
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
The journal of services marketing
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
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Source
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ECONIS (ZBW)
276
USB Cologne (EcoSocSci)
102
OLC EcoSci
51
RePEc
13
BASE
2
Other ZBW resources
1
Showing
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445
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1
Emerging perspectives on services marketing
Berry, Leonard L.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10004716782
Saved in:
2
Product complexity effects on information source preference by retail byers
Upah, Gregory D.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003698038
Saved in:
3
Service positioning through structural change
Shostack, G. L.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001053011
Saved in:
4
Banks sell services, not things
Shostack, G. Lynn
- In:
Bankers' magazine
160
(
1977
)
1
,
pp. 40-45
Persistent link: https://www.econbiz.de/10002818610
Saved in:
5
Breaking free from product marketing
Shostack, G. Lynn
- In:
Marketing management and strategy : a reader
,
(pp. 210-220)
.
1980
Persistent link: https://www.econbiz.de/10002818619
Saved in:
6
Planung effizienter Dienstleistungen
Shostack, G. Lynn
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
3
,
pp. 93-99
Persistent link: https://www.econbiz.de/10003680014
Saved in:
7
Product complexity effects on information source preference by retail buyers
Upah, Gregory D.
- In:
Journal of Business Research
11
(
1983
)
1
,
pp. 107-126
Persistent link: https://www.econbiz.de/10005473847
Saved in:
8
Commentary: "Back to the future" or "trapped in the future"? : the future of services practice and research
Hollmann, Thomas
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014515601
Saved in:
9
Marketing management : a quarterly business management publication of the American Marketing Association
American Marketing Association
-
Chicago, Ill. : AMA
-
1.1992 -
Persistent link: https://www.econbiz.de/10000536947
Saved in:
10
Readings in survey research
Ferber, Robert
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000541672
Saved in:
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