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Emerging perspectives on servi...
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Subject
All
Marketing
102
Marketingmanagement
59
Marketing management
58
Marktforschung
53
USA
43
Marketingtheorie
41
Consumer behaviour
38
Konsumentenverhalten
38
United States
38
Marketing theory
37
Vereinigte Staaten
32
Market research
30
Absatz
27
Theorie
26
Theory
26
Dienstleistung
18
Beziehungsmarketing
17
Relationship marketing
17
Kongress
16
Verkauf
16
Selling
15
Internationales Marketing
13
Service quality
13
Dienstleistungsmarketing
12
Dienstleistungsqualität
12
Services marketing
12
Welt
12
Werbung
12
World
12
Einzelhandel
11
Corporate Social Responsibility
10
Corporate social responsibility
10
International marketing
10
Product quality
10
Produktqualität
10
Verbraucher
10
Dienstleistungssektor
9
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
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Online availability
All
Undetermined
27
Free
8
Type of publication
All
Book / Working Paper
236
Article
143
Journal
66
Type of publication (narrower categories)
All
Konferenzschrift
115
Collection of articles of several authors
45
Sammelwerk
45
Article in journal
39
Aufsatz in Zeitschrift
39
Conference proceedings
36
Graue Literatur
21
Non-commercial literature
21
Aufsatz im Buch
9
Book section
9
Konferenzschrift/Kongressbericht
9
Elektronischer Datenträger
4
Monografische Reihe
4
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Thesis
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
Reprint
2
Series
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
CD-ROM, DVD
1
Enzyklopädie
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Interview
1
Mikroform
1
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1
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1
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1
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Language
All
English
295
Undetermined
139
German
11
Author
All
Berry, Leonard L.
163
Parasuraman, A.
33
Zeithaml, Valarie A.
28
Mirabito, Ann M.
10
Seiders, Kathleen
10
Seltman, Kent D.
7
Parasuraman, Ananthanarayanan
6
Shankar, Venkatesh
6
Attai, Deanna J.
5
Danaher, Tracey S.
5
Bennett, Peter D.
4
Dotzel, Thomas
4
Flynn, Andrea Godfrey
4
George, William R.
4
Gresham, Larry G.
4
Grewal, Dhruv
4
Howard, Chuck
4
Moore, Sarah G.
4
Parish, Janet Turner
4
Shostack, G. Lynn
4
Zeithaml, Valerie A.
4
Baker, Stacey Menzel
3
Baun, William B.
3
Bendapudi, Neeli
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Gielens, Katrijn
3
Hensel, James S.
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
Satornino, Cinthia B.
3
Thompson, Thomas William
3
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Institution
All
American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Educators' Conference <1979, Houston, Tex.>
1
more ...
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Published in...
All
Series / American Marketing Association
33
Business horizons
17
Marketing theory and applications
16
Journal of retailing
13
Business Horizons
12
Proceedings series / American Marketing Association
12
Journal of marketing
11
AMA educators' proceedings
8
Journal of service research
7
Harvard business review : HBR
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Combined proceedings (Spring Conference + Fall Conference)
5
MIT sloan management review
5
Marketing for the bank executive
5
Report / Marketing Science Institute
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of the Academy of Marketing Science
4
Sloan management review
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Journal of service research : JSR
3
Organizational dynamics : a quarterly review of organizational behavior for professional managers
3
The Executive : an Academy of Management Publication
3
AMA reprint series
2
AMS review : official publication of the Academy of Marketing Science
2
Bankers' magazine
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
MSI reports : working paper series
2
MSU business topics
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
The journal of services marketing
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
more ...
less ...
Source
All
ECONIS (ZBW)
276
USB Cologne (EcoSocSci)
102
OLC EcoSci
51
RePEc
13
BASE
2
Other ZBW resources
1
Showing
51
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60
of
445
Sort
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date (oldest first)
51
Fall Conference / Abstracts of papers
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1970 nachgewiesen
Persistent link: https://www.econbiz.de/10000444988
Saved in:
52
Spring Conference / Abstracts of papers
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1970 -
Persistent link: https://www.econbiz.de/10000444989
Saved in:
53
Combined proceedings (Spring Conference + Fall Conference)
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1971(1972) -
Persistent link: https://www.econbiz.de/10000444990
Saved in:
54
June Conference proceedings / American Marketing Association
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1967 - 1968 nachgewiesen
Persistent link: https://www.econbiz.de/10000444991
Saved in:
55
Proceedings of the ... World Congress
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1966 nachgewiesen
Persistent link: https://www.econbiz.de/10000444992
Saved in:
56
Business proceedings / American Marketing Association
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1976(1977) - 1978 nachgewiesen
Persistent link: https://www.econbiz.de/10000444993
Saved in:
57
Series / American Marketing Association
American Marketing Association
-
Chicago, Ill. : AMA
-
Nachgewiesen 9.1957 -
Persistent link: https://www.econbiz.de/10000448193
Saved in:
58
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
59
Green book : international directory of marketing research companies and services
American Marketing Association
-
New York, NY : AMA GreenBook
-
Nachgewiesen 35.1997/98(1997) -
Persistent link: https://www.econbiz.de/10000631554
Saved in:
60
Broadening the concept of marketing
Sparks, David L.
(
contributor
)
-
American Marketing Association
-
1970
Persistent link: https://www.econbiz.de/10000562049
Saved in:
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