Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and...

Memory impairments in the elderly have been widely studied in the past. This study focuses on the effects of these memory impairments on the ability of mature consumers to respond to brand attitude scales. An experimental study investigates the impact of age and type of measurement scale on...

Consumer researchers have long known that some shoppers prefer to combine errands on their shopping trips, while others tend to focus on one errand at a time. However, there was no published evidence that similar behaviors occur within a specific shopping situation. Proposes that polychronic...

This paper investigates the impact of framing through the use of a vague scarcity restriction (“while stocks last”) on consumers' perception of promotional offers involving different claim formats (tensile price claim such as “save up to 60 percent” versus non‐tensile price claim such...

The objective of this research is to investigate the effects of sex role orientation on role structure in family decision making in Malaysia. Four different purchase decisions were examined. A total of 240 couples were interviewed separately in four major cities in Malaysia. Structured...

This paper presents an interpretive study of older consumers and their potential for ethical consumption. Although latterly marketers are recognising the value of older consumers, research has not yet examined their attitudes and behaviour towards ethical consumption. From the collection of...

Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying,...

Purpose – Despite proven strategic significance and wide acceptance of private label products (PB), our understanding of PB in international markets is limited. The purposes of this study are to propose a model that integrates four consumer characteristic variables (price consciousness, value...

Purpose – Religion's influence in consumer research remains under‐researched. This paper aims to explore religiosity's effect on culture and consumption by comparing Indians living in Britain, with Asian Indians and British Whites. The paper is relevant to both academics and practitioners...