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Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions

Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133

Persistent link: https://www.econbiz.de/10009740745

Den arabischen Konsumenten verstehen

Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73

Persistent link: https://www.econbiz.de/10009783393

Complexities of the Indian consumer market

Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007

Persistent link: https://www.econbiz.de/10003537225

The $ 10 trillion prize : captivating the newly affluent in China and India

Silverstein, Michael J.; Singhi, Abheek; Liao, Carol; … - 2012

Persistent link: https://www.econbiz.de/10009627696

Diversity in European Marketing : Text and Cases

Rudolph, Thomas - 2012

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...

Persistent link: https://www.econbiz.de/10014015752

Diversity in European marketing : text and cases

Rudolph, Thomas (ed.) - 2012

Persistent link: https://www.econbiz.de/10009530365

Overcoming the liability of foreigness in international retailing : a consumer perspective

Maruyama, Masayoshi; Wu, Lihui - In: Journal of international management 21 (2015) 3, pp. 200-210

Persistent link: https://www.econbiz.de/10011398460

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Rishi, Bikramjit (ed.) - 2015

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011600607

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Rishi, Bikramjit (ed.) - 2015

A simplified method for understanding judgment and decision making of Muslim consumers / Burhanudin -- Consumer … in Turkey / Begüm Yetiser, Burcu Genç -- Consumers' purchasing behaviour for fresh meat from modern retail stores and … eradication of poverty / Mohammed Abdul Karim Al-Banna, Ian Michael -- The perspectives of e-commerce in Arab Region: an …

Persistent link: https://www.econbiz.de/10011728182

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825