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Contemporary research trends in international marketing : the 2000s

Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 447-501). 2009

Persistent link: https://www.econbiz.de/10003796870

Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation

Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76

Persistent link: https://www.econbiz.de/10010348927

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Rishi, Bikramjit (ed.) - 2015

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--

Persistent link: https://www.econbiz.de/10011570888

Indonesian Products Overseas : Consumer Perceptions in a Foreign Market

Sohail, M. Sadiq - 2015

Malaysian consumers; and consumers' assessment of different product categories. It reports on the findings of a survey conducted … found to be the popular preference of product category by Malaysian consumers. The managerial implications of these are …

Persistent link: https://www.econbiz.de/10013016923