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Markteintritt in die arabische Welt : eine fallstudienbasierte Untersuchung deutscher Familienunternehmen

Schewe, Gerhard; Nienaber, Ann-Marie; Liesenkötter, Bernd - 2010

Persistent link: https://www.econbiz.de/10003960349

The growth of Arabian airlines from German perspective : a study of the impacts of new air services to Asia

Grimme, Wolfgang - In: Journal of air transport management 17 (2011) 6, pp. 333-338

Persistent link: https://www.econbiz.de/10009410731

Making regional integration work : company perspectives on non-tariff measures in Arab States

Hermelink, Ursula; Loridan, Mathieu - International Trade Centre - 2015

Intraregional trade among Arab States is low compared to other regions. This publication offers insights into the main …

Persistent link: https://www.econbiz.de/10014011930

Theory of the global consumer

Westjohn, Stanford A.; Magnusson, Peter - In: Handbook of research in international marketing, (pp. 317-332). 2011

Persistent link: https://www.econbiz.de/10009387362

Corporate cultures and global brands

Rothacher, Albrecht (contributor) - 2004

Persistent link: https://www.econbiz.de/10002898574

Corporate cultures and global brands

Rothacher, Albrecht (contributor) - 2004

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...