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Sustainable enterprise : a mac...
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91
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
92
Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
Saved in:
93
Sustainable environmental performance : the mediating role of green reputation in the choice of green
marketing
or green demarketing
Wang, Chao-Hung
;
Juo, Wei-Jr
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
Saved in:
94
Nachhaltigkeitsaspekte im
Marketing
-Mix der Automobilindustrie
Frank, Klaus
;
Patrizi, Marco
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010426642
Saved in:
95
Green human capital readiness and business performance : do green market orientation and green supply chain management matter?
Tjahjadi, Bambang
;
Bagus Gde Adhista Agastya
;
Soewarno, …
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 3884-3905
Persistent link: https://www.econbiz.de/10014502513
Saved in:
96
Communicating about sustainability in fashion : a construal level theory approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
Saved in:
97
Cause-related
marketing
: case Studies from a global perspective
Galan-Ladero, M. Mercedes
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012395722
Saved in:
98
Marketing
mit Wert(en)
Timmermanns, Jutta
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 115-131
Persistent link: https://www.econbiz.de/10003818266
Saved in:
99
Corporate social responsibility and firm performance : the mediating role of
marketing
competence and the moderating role of market environment
Bai, Xuan
;
Chang, Jeanine
- In:
Asia Pacific journal of management : APJM ; a …
32
(
2015
)
2
,
pp. 505-530
Persistent link: https://www.econbiz.de/10011343676
Saved in:
100
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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