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A three-dimensional approach to customer retention in mobile phone services

Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510

Persistent link: https://www.econbiz.de/10010338918

The effects of membership and demographics on consumer satisfaction and loyalty in service organizations

Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308

Persistent link: https://www.econbiz.de/10010208604

Hotel customer retention : a study of customers' perspectives in an emerging market

Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36

Persistent link: https://www.econbiz.de/10014309047

Tourists' satisfaction and destination loyalty : a case study on Cox's Bazar beach of Bangladesh

Hasan, Md. Kamrul; Shamsul Kamariah Abdullah; Yew, Lew Tek - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 174-193

Persistent link: https://www.econbiz.de/10012160464

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387